Until watching the film, I had never realized how much the font Helvetica was used. It's clean and simple font strangely varies for different logos and companies. It seems like the perfect font. Will there ever be another font that will over come Helvetica?
Helvetica seems to provide everything a type face should offer. Simplicity, sharpness, professionalism, and style. It seems the only way any other font could stand out is through bad design. It's odd how there is no longer a competition in typography, there's only Helvetica as the winner.
The film's bold move to do a documentary on something so specific was successful. Wouldn't it be more interesting to have done a longer documentary on just the topic of typography? Perhaps have gone into the stories of Verdana, or the dreadful Comic Sans?
I do feel more educated after watching the documentary. I feel I have a much stronger grasp on the importance on typography, and how to look upon type. Maybe this will help improve my eye on good and bad design.
No comments:
Post a Comment